Personal blog of Jose Huitron.
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Be extraordinarily focused when it comes to your startup.
How to Win Clients and Influence Customers
The pursuit of new business is an opportunity to shine on multiple levels. Think of a pitch as a mission in interpersonal relations mixed with a little bit of firsthand insight.
However, the only way to gain those new found tidbits of insider knowledge is to peel back layers of uncertainty and assumption.
Focus on getting to know the client on a level playing field.
What makes them tick?
Who are they as a person?
Here are five tips on winning opportunities of influence and driving new business outcomes:
- Be personable.
- Respect the suit.
- Embrace the hustle.
- Know your differentiator.
- Be real.
A client is only as valuable as your commitment to look beyond the money.
Build meaning and win. Win big.
(Image by jDevaun)
10 Things I Learned About Launching A Startup from the Pros
A little bit of reflection on what it takes to launch something new from much reading, exploration, and immersion.
- Design is intelligence made visible.
- Build. Measure. Learn.
- Get out of the building.
- Explore the GIST (Great Ideas for Starting Things)
- Know your MATs (Milestones, Assumptions, Tasks)
- No business plan has survived first contact with customers.
- Do or do not. There is no try.
- Make meaning.
- Have fun.
- Don’t be afraid to fail.
Inspiring Latino Led Technology Ventures
The Central Coast is fast becoming a booming tech and entrepreneurship corridor. An opportunity to help foster increased diversity in tech and entrepreneurship is a welcome challenge. A recent opportunity to kickoff the Central Coast chapter of the Latino Startup Alliance brought inspiration and validation of the journey ahead. There is indeed interest and enthusiasm for increased entrepreneurial activity among local Latinos.
The Latino Startup Alliance Central Coast chapter is focused on elevating the conversation around entrepreneurship among local Latinos. Our mission is to encourage the inspiration and cultivation of U.S. Latino led technology startup ventures on the California Central Coast by providing a strong support network of fellow entrepreneurs, investors, innovators, & mentors.
The Latino Startup Alliance brings an important bridge to the region with direct access to Silicon Valley and vital support that will help increase the number Latinos in tech and entrepreneurship locally.
Among the highlights of our kickoff included recognition by Senator Hannah Beth Jackson for our launch, an inspiring presentation by URBAN TxT, and a fantastic symbol of community given to us by the folks over at Gentefy.
A More Meaningful Story
Every business is in the storytelling business. The ultimate challenge for brands of all types is crafting relevance along the journey of life. Consumers are seeking a meaningful story.
If we can somehow channel the best attributes of our existence as a brand, individual, or ideal then we will be equipped with the right tools to help share our story.
But sharing our story is only the beginning.
The next step in engagement is placing your audience at the center of attention.
How do we accomplish this?
By making your customer the lead character.
Take your audience on a journey of challenge, accomplishment, purpose, and success.
Doing so will unleash an immense arena of relevance and maybe even lead to fresh advocacy.
Here’s to the story. Make it a meaningful one.
What’s In a Brand Name?
The contextual testing of a brand name is a good exercise in directed effort.
Coming up with a name for a new or existing venture can be quite a challenge. Opinions may flourish. Winning ideas may get lost in the shuffle without some type of control mechanism.
Naming provides its participants with an opportunity to pull from history. The past, present, and future all play a role in naming. Inspiration is everywhere.
- And so forth.
What are the attributes of a winning brand name? Perhaps, those are measured and explored over time. A closer look at the process of naming and its required techniques can help ease the journey.
The following are some exercises or ideas for coming up with the one:
- Brainstorm using mind maps.
- Test the name in context.
- Say it out loud.
- Put it everywhere.
- Be methodical.
- Trust your instincts.
- Play around.
- Explore variety.
- Capture everything.
The right name could mean the difference between success and failure and it is this simple truth that should drive all who are called to a more distinct approach.
Build brands that matter.
Naming is 20% creative and 80% political.
— Danny Altman