Social Fresh Notes
Finally got around to posting this. The following is a collection of ideas and notes as inspired by the folks at Social Fresh West in 2013.
Social allows you to take marketing and make your organization more relevant.
What they want to talk about must mix with what you want to talk about. (Overlapping circles.)
Tools help you become more relevant.
Creative must engage and trigger a social effect.
All markets are experiences.
Social is a philosophy of business.
Be relevant when someone does something unplanned. (Different)
FMOT (First Moment of Truth) - Procter & Gamble
We see the world blurred between real and digital.
There’s an experience divide between brand promise and customer experience.
Seeing how customers can’t connect to your brand experience should inspire you.
Innovation starts because you are emotionally inspired to do something better. Use technology to bring it to life.
Social is mobile.
Mobile is the first screen.
Mobile is busy.
Content has to become actionable.
Think behavior before technology.
Content should be actionable, visual, (video, sparingly), etc.
Plan for real-time marketing. Be ready to engage at the point of brand embrace.
Brevity rules the moment.
Geo-target your Pinterest pins.
Give customers options. “An or opportunity.”
Offline is the new online.
True media attribution. (What’s next?)
Happy employees = happy customers.
We want to go where our customers are.
Nuts about Southwest award winning blog.
Customers love to share their travel photos.
Add creativity to your transactional content.
Check out Facebook Publishing Garage. PTAT?
Social ads are amplifiers. - @lenkendall
Start with customer behavior.
1. Identify key trends.
Look for content that causes action.
2. Uncover drivers. (social, lifestyle, tech)
Ask “Do customers want to engage with us?”
Build enterprise around your social customer service strategy.
@DeltaAssist example of SCS.
Core metrics include:
(Sentiment, Number of issues raised, Number of issues resolved, Resolution time, Differentiating terms, Response rates.)
It takes a team to make great content come to life.
Check out RebelMouse
Helping someone out is great content.
Every single post needs a pin-worthy photo.
Great content needs a little seeding.
Check out Reachli. Do Share.
Break the rules.
What happens when bloggers go native.
Explore concept of native advertising.
@srabe Director of Social Media for the SF Giants
Connecting on an emotional level.
Know who your fans are and what they’re looking for.
For inspiration look at what other brands are doing. (Starbucks. Sometimes you don’t even know it’s promoting a brand. Redbull. LuLuLemon.)
Check out @Cafe_SF #SFGSocial On-location highlight of engagement.
That is all folks.