Delivering happiness...that is the core of Zappos!. We can learn a lot from this company including the importance of maintaining a zero experience gap. When we provide world class customer service to every person we interact with there is no experience gap. 

Here are 10 core values that form the foundation of the Zappos experience:

1. Deliver Wow Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble

That's how you define greatness.