Online Participation: Are you a Leader or a Follower?
Right now individuals are sending out a tremendous amount of updates to their various social outposts such as Twitter, Facebook, LinkedIn, and so forth. Blogs are being written and the comments are adding up. The vast amount of content available online makes for an interesting journey in exploration, accumulation, and separation.
The value of the internet lies in the ability to identify and aggregate worthwile information. Twitter deserves a mention here due in large part to its success as a stream of information and updates on things happening now. The microblogging site has opened up the floodgates of content. However, with this stream of constant information comes a huge responsibility and time consuming task of screening out the noise.
How do we do this?
By focusing on being a leader as opposed to a follower. Think too many re-tweets. Sometimes its easier to hit re-tweet or browse today's top news as opposed to actually taking the time to add value to the conversations taking place.
The number of actual creators versus consumers of content is eye opening. Take for instance, the number of active users on Twitter. Only 21% of users are active on the microblog platform. This tells me that maybe Twitter isn't the true conversational tool that we make it out to be.
Is it time to participate and add value?
Sure looks like it.