Winning friends and influencing people is the heart and soul of social media. Individuals and brands are on a mission to capture audience attention, build trust, and turn fans into advocates. In "How to Win Friends and Influence People", American writer and lecturer Dale Carnegie offers readers several tips, tools, and strategies for making new friends comprising a relevant study for today's students of new media.

Six Ways to Make People Like You

1. Become genuinely interested in other people.
2. Smile.
3. Remember that a person's name is, to him or her, the sweetest and most important sound in any language.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in the terms of the other person's interest.
6. Make the other person feel important and do it sincerely.

Clearly, success is built on the art of personalization.