@josehuitron

 

Managing your brand over the social web is an important element of successful customer relationship management (CRM). The days of maintaining an "About Us" page and calling it good are long gone. Those who succeed on the Internet are the ones who understand the difference between engagement, collaboration, participation and one-way communication.

 

The websites of the past were simply bulletin boards with information and news about individuals and organizations.  Today's online landscape is full of websites that offer value and capture their audience through the use of tools that make it easy for others to tell their story.

 

Today's Internet arena is about making it easy for others to communicate, share, and join in the conversation. Smart marketers make an effort to manage their social grid.

 

How are you managing your social grid?

 

What kind of conversations are taking place when your product, service, or company is the topic of choice?

 

CRM 2.0 = Social Relationship Management: