Every interaction is an opportunity to offer world-class customer service. No customer is too big or too small. Each person we come into contact with deserves the best service and attention we can muster up.

The principles and importance of quality customer service apply to all interactions regardless of industry or technology.

We must ask ourselves the following questions:

• What are we doing to reward others for their peaked interest in our brand and what we have to offer?
• Are my twitter followers acknowledged for their retweets and mentions?
• Do we treat every interaction as if we’re speaking to the C.E.O. or does our conversational tone vary based on the position, popularity, or experience of our audience?
• Are we consistent in offering quality material across all our communication mediums?

Important questions for us to ask as we continue towards building a strong social graph and rewarding fan base.

If you're using Foursquare or a similar location-based service, you know that feeling you get when you walk in to an establishment and find a bright shiny orange announcement on your device letting you know that there's a "special nearby." It's exciting and you eagerly investigate to see what the fuss is all about. When the opportunity to take home some swag presents itself you leave a happy camper. However, a recent stop at a top notch burger joint leaves this uber-geek feeling really bamboozled.

Upon arriving at the local Chili's Grill & Bar, a nice shiny announcement about a nearby special caught my attention. I checked out the link and was delighted to see that there was an offer for "free chips and salsa." What followed is an experience that led to this post.

After feeling quite chipper about my free chips and salsa, the euphoria of a freebie came to a crashing halt when it was brought to my attention that everybody gets free chips and salsa in the lounge area. Talk about a slap in the face!

Oh well...next time I won't be so perky when requesting that our chilihead please review my offer code.

Delivering happiness...that is the core of Zappos!. We can learn a lot from this company including the importance of maintaining a zero experience gap. When we provide world class customer service to every person we interact with there is no experience gap. 

Here are 10 core values that form the foundation of the Zappos experience:

1. Deliver Wow Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble

That's how you define greatness.