Apple is a cut above the rest in terms of branding and design. Their new iPhone4 commercial proves to be no different. Right off the back, their stunning imagery and music selection creates a desire to get your hands on one immediately. Well, isn't that the point when it comes to advertising? Of course. The ad simply does a great job of reverberating and speaking to the interests of their target audience.

• Reverberation
• Resonance
• Authenticity

Three aspects of the ad that make it stand out.