The answer: iOS integration.

Here are some screenshots:

http://techcrunch.com/2011/06/06/what-twitter-ios-5-integration-will-look-like-screenshots/

Very interesting special from the New York Times on the negative dynamics of today's technologies.

Apple is a cut above the rest in terms of branding and design. Their new iPhone4 commercial proves to be no different. Right off the back, their stunning imagery and music selection creates a desire to get your hands on one immediately. Well, isn't that the point when it comes to advertising? Of course. The ad simply does a great job of reverberating and speaking to the interests of their target audience.

• Reverberation
• Resonance
• Authenticity

Three aspects of the ad that make it stand out.

Clearly some of the top technologies are keeping up their pace while others are slowly falling back...