What is Quora?
"Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it." - Source

Why Should You Use Quora?

• Accumulate knowledge.
• Share your experience.
• Collaborate

How to Use Quora?

• Follow topics that interest you.
• Browse questions that interest you.
• Connect with your existing friends.
• Check out the Quora F.A.Q. for New Users

Quora seems to be the hot new toy in town and it will be interesting to see how it does over time.

"To really see if this is the service that will explode, we’ll need to watch how it shapes the SXSW experience, a conference I use as a bell weather for next-generation technologies" - Jeremiah Owyang

Only one way to find out if this site is going to stick around...try it out yourself.

Twitter has taken the customer service arena by storm. Brands such as AT&T are participating and focusing their efforts on monitoring the various conversations taking place. Social media and twitter are serious players in the customer service landscape. A new report derived from the Edison Research/Arbitron Internet and Multimedia Series provides us with some key insight into the current state of twitter.

Highlights of the study include:

• Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)
• Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
• Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
• 51% of active Twitter users follow companies, brands or products on social networks

17 million possible customers in America are armed with a unique megaphone and the potential to impact your brand. How are you engaging these audiences?

Twitter has the potential to serve as the ultimate focus group. Tapping into the sentiment of potential customers is an effective and possible undertaking on twitter.

Activate this insight through relevant and authentic engagement.

Clearly some of the top technologies are keeping up their pace while others are slowly falling back...