The answer: iOS integration.

Here are some screenshots:

http://techcrunch.com/2011/06/06/what-twitter-ios-5-integration-will-look-like-screenshots/

 

These days, I get a lot of questions about why I use twitter. It's a popular question and surprising considering how mainstream the micro-blogging service is becoming. It seems as though many individuals, brands, and organizations are jumping on the bandwagon. Recent reports show that Twitter has actually surpassed MySpace in terms of traffic.

Validation? Sure sounds like it.

Here are my top five reasons for using Twitter:

 

5. I can follow my interests.

4. The content stream is ongoing.

3. Oftentimes, the first source for important news updates.

2. Participation is easy and fun!

1. Ability to network.

 

The good news...is that there's plenty of room for participation on the level of "creators".

Twitter has taken the customer service arena by storm. Brands such as AT&T are participating and focusing their efforts on monitoring the various conversations taking place. Social media and twitter are serious players in the customer service landscape. A new report derived from the Edison Research/Arbitron Internet and Multimedia Series provides us with some key insight into the current state of twitter.

Highlights of the study include:

• Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%)
• Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
• Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
• 51% of active Twitter users follow companies, brands or products on social networks

17 million possible customers in America are armed with a unique megaphone and the potential to impact your brand. How are you engaging these audiences?

Twitter has the potential to serve as the ultimate focus group. Tapping into the sentiment of potential customers is an effective and possible undertaking on twitter.

Activate this insight through relevant and authentic engagement.