As we travel the long winding roads of the information highway seeking new methods of influence and audience engagement, it becomes important for us to master the craft of being a 'mensch'. Trust is an important dynamic of creating rewarding relationships and building our network of mentors, partners, customers, and raving fans. Exploring the true definition of what it means to be a mensch makes good business sense (and cents).

First of all, what is a mensch?

A mensch is a person of character, purpose, and admirable fortitude.

Someone who will take the time and courtesy to retweet your tweets, return your calls, introduce you to others, and follow through on commitments.

Being a mensch takes time, dedication, and a positive attitude.

Many factors contribute to the ability to become a mensch but in actuality it's easy and is built on the foundation of simply being a good person.

A mensch combined with the power of social media can become one of the greatest influencers.

Who do you consider to be a mensch?