Communication is an integral component of building rewarding relationships. Paul Ford, a Project Manager for Digital Marketing agencies in London, provides us with some keen insight into the communication arena and context of shared meaning.

If communication is to involve shared meaning, five principles must exist to create variables to the context of communication. These are: transaction; interaction; irreversible and unrepeatable; culture-specific; and content and relationships.

1. Communication is a transactional process: a transaction is a business or activity that is carried through to settlement. It is a continuous process where elements are constantly changing. Sometimes, it can appear to be going around in circles. During conversation, each party requires a response after talking, and the conversation only exists as long as these transactions take place.

2. Communication is an interactional process: interaction must occur for communication to exist. Interaction can also include no interaction. If the second party does not respond to the first party’s statement, interaction has still taken place. There may be several meanings to this. The second party may not have heard the first party, or the second party may be deliberately not answering. Further transactions are required to establish the meaning of the initial interaction.

3. Communication is an irreversible and unrepeatable process: every communication is a unique event. It can be repeated later, but not exactly. Some elements will change, possibly voice tone, volume or expression. An actor might repeat the same lines in a play for many years, but some performances will stand out more than others. In that case, the actor’s attitude and mood on any given night can affect the communication. The performance of the other actors will also be an important element that is constantly changing every time the play is performed.

4. Communication is a culture-specific process: different cultures interpret the same communication message in different ways. In some cultures, it is considered inappropriate to look into someone’s eyes when speaking with them, whereas in other cultures it is considered to be a sign of openness and honesty. A hand gesture that is a sign of approval in one culture, may be an insult in another culture.

5. Communication is about content and relationships: messages in communication may have multiple meanings. Both the spoken word and the written word can have hidden meanings. This is sometimes referred to as “reading between the lines”. The relationship between the people communicating can alter the shared meaning. The words “I love you” spoken between two lovers has a different meaning than if spoken between a parent and a child.

Source: http://paulford.com/shared-meaning-and-the-communication-process/