To be original or not to be…that is the question. In the world of new media communication...content is king. The value of quality information cannot be overstated in an arena where audiences are seeking insightful, novel, and useful material.

The blogosphere and world of new media in general is inundated with mediocrity in terms of game-changing and original content that resides on the cusp of innovation. This type of thinking is validated when we consider the fact that many of today’s leading curators pull material from the same well.

We can talk about the concepts of tribes, social graphs, and our sphere of influence but the real excitement comes from those moments in time where we discover the potential of building our own well and content silos.

The paradox of originality exists because we fail to recognize the value of noise reduction. Sharing information from the same well or visiting similar silos magnifies the noise that exists in the digital space.

Original content isn’t only king…it dominates.