What do Kobe Bryant, Jay Baer, and Coca-Cola have in common?

They dominate their industries with style, grace, and precision that simply outshines their competition. On one hand we have an athlete who shoots the rock with such deadly accuracy that time and time again leaves the competition asking themselves "what just happened?" and on the other a similarly talented artist who takes his athletic prowess to the world of new media striking up informational slam dunks of social media strategy.

Both these individuals are at the top of their game on a consistent basis much like Coca-Cola which always seems to capture audience attention and generate renewed interest.

However, these three have much more in common than industry leading ability. Kobe, Jay, and Coca-Cola are storytellers. 

They understand the importance of offering audience value and ensure that their every step, post, and branding measures up to the expectations of their fan base.

They are storytellers who make it easy for others to share their story.

They're not selling shoes, books, or beverages...no...they have moved past that arena and are telling stories that capture audience attention and generate a groundswell of conversation.