Some might say that social media will decline in popularity and become an object of the past and that social media is nothing more than a current marketing + sales fad. What these individuals fail to realize is that social media is nothing in itself. It is not an object that we can contain within certain online communities.

Rather, social media is about people, trust, influence, engagement, and digital democracy. Social media is about giving people an opportunity to connect and allow their voice to be heard across multiple outlets.

The popularity of being able to communicate with others and the ability to share and create content is something that will be around for a while regardless of the medium.

The medium might be the message but the message is still in control and more popular than ever.

Having a voice and an outlet to engage, share, connect, and create is not flash-in-a-pan type object.

So, don't worry...social media is about people and the value of relationships.